Professional Experience
SUMMARY OF QUALIFICATIONS
Senior communications and marketing executive with 20+ years of experience leading branding, digital strategy, enrollment marketing, media relations, events, and reputation management across public and private higher education. Expertise across the UC, CSU, and private university sectors, complemented by private-sector leadership in national media, publicity, and brand management. Known for sound judgment, political fluency, and equity-centered storytelling that strengthens public trust and advances institutional priorities.
PROFESSIONAL EXPERIENCE
CAL POLY POMONA
College of Business Administration & Singelyn Graduate School of Business
Director, Marketing & Communications (Chief Marketing Officer equivalent)
April 2023 – Present
Inaugural chief marketing and communications leader, hired to develop a sophisticated, high-performing marketing function for one of the nation’s largest public AACSB-accredited business colleges and the CSU’s largest donor-named graduate school, serving more than 5,000 students across undergraduate and graduate programs
CAL POLY POMONA
College of Business Administration & Singelyn Graduate School of Business
Adjunct Professor
January 2026 – Present
Teach graduate-level courses in digital marketing and strategic communications
UNIVERSITY OF CALIFORNIA, RIVERSIDE
School of Education
Director, Marketing & Communications
August 2017 – April 2023
Founding marketing and communications leader for the School of Education, partnering closely with the Dean and central campus leadership during a period of growth and institutional change
LOYOLA MARYMOUNT UNIVERSITY
School of Film & Television
Director, Public Relations & Communications, August 2012 – August 2014
Communications Manager, August 2014 – August 2017
Developed and led strategic communications plans positioning LMU SFTV as a top national film program, strengthening reputation, rankings visibility, and enrollment
CONCORD MUSIC GROUP
Director of Publicity
November 2005 – August 2012
Secured national press coverage on Concord’s artists and partnerships with Starbucks/HEAR Music and acquisition of the Paul McCartney EMI catalog in top-tier media including NPR, New York Times, Fortune Magazine, USA Today, and more
EARLY CAREER EXPERIENCE
Capital Entertainment / First Look Studios
Marketing and Publicity Manager
November 2004 – November 2005
Robinsons-May / Meier & Frank
Advertising Coordinator
March 2004 – November 2004
USC Keck School of Medicine
Assistant to Associate Dean of Student Affairs
October 2002 – March 2004
USC Department of Family Medicine, Evaluation and Grants
Research Associate
June 2001 – September 2002
EDUCATION
Master of Arts, Communication Management, University of Southern California, Annenberg School for Communication and Journalism
Bachelor of Arts, Communications, University of Southern California, Annenberg School for Communication and Journalism
AFFILIATIONS
USC Latino Alumni Association
USC Annenberg Mentor Program – Mentor
CASE, PRSA
California Forum for Diversity in Graduate Education – Committee Member
Co-Founder, “Pride in the Foothills”
Campaign Manager, Glendora School Board Elections
Recipient, UCR Staff Assembly Get Recognized Award