Resume

  • o Highly collaborative strategist with a passion and experience promoting higher education, the arts, and cultural organizations

    o Expertise in digital marketing and student recruitment marketing strategies; leverage data to inform strategy

    o Track record of creating data-driven marketing initiatives that successfully meet institutional goals

    o Reputation builder with a track record of securing impactful media placements in Wall Street Journal, The New York Times, NPR, Los Angeles Times as well as developing thought leadership opportunities for leaders and faculty

    o Skilled storyteller, connector, and brand champion

    o Motivating leader experienced in managing and mentoring staff, students, external vendors

  • Cal Poly Pomona
    College of Business Administration and Singelyn Graduate School of Business
    Director, Marketing & Communications
    April 2023 – Present
    Appointed founding marketing director for one of the nation’s largest AACSB-accredited public business colleges and the only named graduate business school in the CSU system.

    • Serve over 5,000 students while leading all strategic marketing, brand, and public affairs initiatives

    • Senior communications advisor to the Dean, including messaging development, reputational management, and presentations including annual “State of the College”

    • Spearheaded campaigns that drove record-breaking applications and enrollment (35% increase in MBA, 15% overall master’s), and improved diversity representation

    • Directed integrated marketing across print, web, digital, and social channels—resulting in 4M+ impressions and over 4,000 qualified prospective student leads

    • Elevated CBA’s public profile by securing LA Business Journal coverage and placing the Dean on the LABJ LA500 list of most influential higher education leaders for the first time in institutional history

    • Led digital transformation through college-wide website redesign, optimizing user experience, accessibility, and CRM integration to support enrollment strategy

    • Built and mentored a collaborative, high-performing team; oversee vendor relations, budgets, and creative operations

    • Advanced a culture of collaboration through internal communications efforts, staff engagement, and cross-divisional alignment

    University of California, Riverside
    School of Education
    Director, Marketing & Communications
    August 2017 – April 2023
    Developed and executed communications and marketing efforts to raise SOE visibility and increase student enrollment. Key highlights:

    • Expanded digital footprint through a new school website (increased traffic by 30%), email campaigns, social media, SEO/PPC

    • Directed content strategy: newsletters, annual reports, videos, and marketing materials supporting strategic goals

    • Implemented multi-platform recruitment campaigns (digital, email, events) leading to a 25% increase in Ph.D. applications and record-breaking enrollment in 2020

    • Created and led campus wide UCR Prospective Graduate Student Open House—40% of attendees applied first year

    • Produced events including 50th anniversary faculty “Ed Talks”

    • Created Alumni Excellence in Teaching Awards and SOE’s inaugural student, faculty, and staff awards

    • Led transparent communication and messaging during COVID-19 pandemic

    Loyola Marymount University
    School of Film and Television
    Director, Public Relations and Communications
    November 2014 – August 2017
    Communications Manager
    August 2012 – November 2014
    Directed public relations, executive visibility, and national media strategy for a top-ranked film school. Key highlights:

    • Elevated school’s position in annual film school rankings, strengthening SFTV’s reputation and driving student enrollment

    • Increased screenwriting program applications by 50% in one year

    • Directed media relations strategy: secured Sunday Los Angeles TimesCalendar cover story on film students, with online bonus video interview 

    • Oversaw content strategy and execution across all online platforms, creating compelling storytelling—video, photography, and written—designed to drive engagement and mobilize SFTV’s audience

    • Oversaw social media strategy; created a viral video series called “Small Talk” where luminaries give advice to students, generating nearly 30K views across Facebook, Twitter, and YouTube

    • Handled key sponsorships and represent LMU at high-profile events

    • Led marketing, publicity and talent for The Hollywood Masters series, a production filmed on-campus and distributed by Netflix, booking such guests as Norman Lear and Geena Davis

    Concord Music Group
    Director of Publicity
    November 2005 – August 2012
    Directed corporate and artist media campaigns. Key highlights:

    • Secured national press coverage on Concord’s partnership with Starbucks/HEAR Music and acquisition of the Paul McCartney EMI catalog in top-tier media including NPR, New York Times, Fortune Magazine, USA Today, and more

    • Planned and executed successful national press campaigns for artists such as Joe Cocker, Poncho Sanchez, Herb Alpert 

    • Developed publicity campaign for bass player and singer Esperanza Spalding that earned her a Grammy nomination and subsequent win for Best New Artist (2011), making her the first jazz performer to receive a Best New Artist award

    • Booked and escorted talent on awards shows including Academy and Grammy Awards

    Capital Entertainment / First Look Studios
    Marketing and Publicity Manager
    November 2004 – November 2005
    Developed and executed strategic marketing/publicity for home entertainment releases

    Robinsons-May / Meier & Frank
    Advertising Coordinator
    March 2004 – November 2004
    Coordinated monthly newspaper ad schedules and oversaw production process

    USC Keck School of Medicine
    Assistant to Associate Dean of Student Affairs
    October 2002 – March 2004
    Managed day-to-day support operations

    USC Department of Family Medicine, Evaluation and Grants
    Research Associate
    June 2001 – September 2002
    Evaluated public health initiatives; contributed to policy changes in LA County Jail

  • Master of Arts, Communication Management. University of Southern California, Annenberg School for Communication and Journalism, May 2005

    Bachelor of Arts, Communications. University of Southern California, Annenberg School for Communication and Journalism, May 2001

    • Strategic Communications

    • Brand Management

    • Public Affairs

    • Crisis Communications

    • Media Strategy

    • Enrollment Marketing

    • Team Leadership

    • Cross-functional Collaboration

    • Government and Community Relations

    • Digital Strategy

    • Inclusive Messaging

    • Event Management

    • Executive Communications

    • Stakeholder Engagement

  • USC Latino Alumni Association

    UCR Marketing 2022 Conference – Programmed, and presented at, the digital marketing track

    USC Annenberg Mentor Program – Mentor, 2012, 2015, 2016

    Southern California Forum for Diversity in Graduate Education – Committee Member, 2019

    “Pride in the Foothills,” Co-founded Glendora’s first LGBTQ+ celebration

    Get Recognized Award Recipient, UCR Staff Assembly, March 2021

    Grad Slam Judge (Prelim), 2022, 2023
    Grad Slam is a UC-wide competition where graduate students explain their research in 3 minutes