Strategic Reports & Reputational Touchpoints

Marketing Department Annual Report

Our annual Marketing & Communications Report summarizes strategic insights, performance data, and narrative highlights that inform planning and drive outcomes. Designed to support executive decision-making, and shared with the Dean’s Advisory Council and Singelyn Graduate School donor leadership, this report reinforces how data-informed strategy advances enrollment, reputation, and institutional priorities.

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Cal Poly Pomona Reputational Touchpoints

Develop a series of reputational touchpoints, including direct mailings, brochures, and digital storytelling, designed to elevate the College of Business Administration and Singelyn Graduate School of Business among executive leaders, industry partners, peer institutions, and rankings audiences. Through coordinated storytelling, data points, and visual narrative, these materials work together to reinforce academic excellence, institutional momentum, and long-term positioning.

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VIEW FACT SHEET