Public Relations
Expertise in both media relations and institutional messaging, bridging public relations and public affairs to shape press narratives and support initiatives that influence public discourse and policy. Below are some examples of key media stories placed to strategically enhance awareness and reputation.
Los Angeles Business Journal
As part of a strategic branding and public affairs initiative, I established a high-impact relationship with the Los Angeles Business Journal, elevating the visibility of the College of Business Administration and the Singelyn Graduate School of Business. I coordinated a key visit for Dean Krishnamurthy with LABJ leadership, resulting in expanded editorial coverage, thought leadership placements, and recognition of the Dean in the prestigious LA500 list—marking a first for CPP’s College of Business Administration to have a dean selected. This recognition post became our most engaging LinkedIn content to date. The initiative significantly enhanced institutional reputation, fostered alumni and civic engagement, and aligned with the Dean’s vision for regional influence and leadership.
National Public Radio
I’ve secured several stories over the years on NPR shows, but as the publicist to jazz singer Kurt Elling, I was proud to book him on NPR’s Wait Wait Don’t Tell Me hit quiz show for the “Not My Job” segment as part of his Grammy nomination strategy. The show has an audience of more than 3.8 million listeners weekly and is filmed in Elling’s hometown of Chicago. I also led his Grammy award-winning campaign that earned him his first Grammy for Best Jazz Singer, and I booked him to host the pre-telecast awards show that same year, which precedes the televised Grammy Awards but honors a majority of artists. A highlight of my career was escorting him on stage when his name was announced for his first and well deserved Grammy award.
Los Angeles Times
Worked with reporter, faculty, and students to secure LA Times feature on Loyola Marymount SFTV students, and their perspective on the future of film. Piece ran online, and Sunday's March 5th hardcopy issue. Includes additional video interview with MFA student, and links to student work throughout. A group of film students at Loyola Marymount University discuss the state of Hollywood and their plans to disrupt it.
Variety
Pitched and secured five LMU SFTV students to be profiled in Variety's "Students to Watch" and a write-up on the school in their Entertainment Impact Report issue. Variety is one of the major industry and trade publications, and I strategically placed stories in this outlet to reach key stakeholders, build LMU’s reputation to secure jobs for students and make connections with alumni, and expand exposure for faculty.