Public Relations
My experience spans the full scope of public relations—from media strategy and placement to long-term reputation and image management. I have led media relations teams and external agencies on high-stakes campaigns for both artists and institutions, including work that resulted in first-ever milestones such as Grammy-winning recognition, inaugural national television coverage, and the first placement of a Cal Poly Pomona dean on the LA Business Journal’s LA500 list.
National Public Radio
I’ve secured multiple national NPR placements over the years, but as publicist to jazz singer Kurt Elling, I was proud to strategically book him on NPR’s Wait Wait… Don’t Tell Me! “Not My Job” segment as part of a broader Grammy-season visibility strategy. The program reaches more than 3.8 million weekly listeners and is recorded in Elling’s hometown of Chicago, reinforcing both national reach and local resonance.
This campaign supported heightened visibility during awards season, culminating in Elling earning his first Grammy Award for Best Jazz Vocal Album. That same year, I booked him as host of the Grammy pre-telecast awards ceremony, which honors the majority of Grammy recipients prior to the televised broadcast. One of the highlights of my career was escorting him on stage as his name was announced for his first—and well-deserved—Grammy win.
Los Angeles Times
I partnered with students and faculty to shape and secure a Los Angeles Times Sunday Calendar cover story that positioned film students as forward-thinking, industry-ready storytellers actively engaging with and challenging the future of Hollywood. This placement contributed to a measurable increase in external visibility among industry influencers, alumni, donors, and prospective donors, and raised the profile of our individual student storytellers. Includes additional video interview with MFA student, and links to student work throughout on the online version.
Jimmy Kimmel LIVE!
As sole publicist for Chief Xian aTunde Adjuah (formerly Christian Scott), I secured high-profile global press and multiple national TV appearances—no small feat for an instrumental jazz artist—amplifying his visionary body of work that has earned multiple Grammy nominations.
Los Angeles Business Journal
As part of a strategic branding and public relations initiative, I established a high-impact relationship with the Los Angeles Business Journal, elevating the visibility of the Cal Poly Pomona College of Business Administration and the Singelyn Graduate School of Business. I coordinated a key visit for Dean Krishnamurthy with LABJ leadership, resulting in expanded editorial coverage, thought leadership placements, and recognition of the Dean in the prestigious LA500 list—marking the first time a dean from CPP has been selected. This recognition post became our most engaging LinkedIn content to date. The initiative significantly enhanced institutional reputation, fostered alumni and civic engagement, and aligned with the Dean’s vision for regional influence and leadership.
Variety
Pitched and secured five LMU SFTV students to be profiled in Variety's "Students to Watch" and a write-up on the school in their Entertainment Impact Report issue. Variety is one of the major industry and trade publications, and I strategically placed stories in this outlet to reach key stakeholders, build LMU’s reputation to secure jobs for students, activate alumni, and expand exposure for faculty.