Cal Poly Pomona
Singelyn Graduate School of Business
College of Business Administration
Hired as founding Director of Marketing and Communications following a transformative gift from an alumni couple that established the Singelyn Graduate School of Business in 2022 within the College of Business, one of the largest AACSB accredited public business schools in the nation, serving 5,000+ students with 50K alumni across the globe.
Under my strategic leadership, we expanded the school’s digital presence, increased online engagement, and enhanced brand visibility: these efforts contributed to record breaking applications and enrollment across all programs for Fall 2024, and an upward trend in reputational business school rankings.
READ THE REPORT HERE
Selected Results
4M+ impressions and 55K+ actions/site visits across integrated digital, print, radio, and online campaigns
93% increase in website sessions to the Singelyn Graduate School homepage and 20% increase to the College homepage in one year
Launched a newsletter reaching 30K subscribers with a 46% average open rate, more than double the higher-education benchmark
Elevated executive and institutional profile, contributing to the first-ever inclusion of a Cal Poly Pomona business dean on the Los Angeles Business Journal LA500 list (READ)
Student Recruitment & Digital Marketing
Built full-funnel recruitment strategies (awareness → lead generation → enrollment) across Google SEM, organic and paid social, CRM-driven email (Slate), print, and PR
Achieved a 10% conversion rate to applicants from Google SEM, exceeding the education sector average of 7%
Delivered record application and enrollment outcomes across all programs for Fall 2024, including a 35% increase in MBA applications
Reputation & Visibility
Led annual thought-leadership and reputational outreach to peers, employers, donors, and ranking influencers
Contributed to an eight-position rise in U.S. News & World Report Best Business Programs rankings
Expanded awareness through traditional advertising with an estimated 1M+ audience reach
LA Business Journal: MBA and Master's Guide
LA Business Journal; Singelyn Family Dean
Full Page Ad, Various Outlets
Graduate Postcard Mailer (new branding)