Cal Poly Pomona:
From “Best Kept Secret” to Measurable Visibility
As the founding Director of Marketing and Communications for Cal Poly Pomona’s College of Business Administration and Singelyn Graduate School of Business, I was hired following the transformative alumni gift that established SGSB in 2022 and charged with building a sophisticated, integrated marketing and communications function for one of CPP’s largest academic colleges and the CSU’s only donor-named graduate school, together serving 5,000+ students and 50,000 alumni worldwide.
Under my leadership, we strengthened digital presence, brand visibility, and stakeholder engagement through integrated campaigns, high-impact content, and performance analytics, contributing to record Fall 2024 applications and enrollment, stronger graduate recruitment, first-time national rankings recognition for three Singelyn master’s programs, and greater College and university-wide visibility.
Selected Work:
LA500 Recognition & Institutional Visibility
Built a strategic relationship with the Los Angeles Business Journal that helped position the CBA Dean for recognition on the LA500, an annual list of Los Angeles’ most influential leaders across business, civic, nonprofit, education, and public sectors (earned media). This marked the first time a Cal Poly Pomona business dean received the distinction and elevated both the College and CPP among regional executives, employers, alumni, donors, and community partners.
Extended the value of the recognition through publication sponsorship, including front-cover logo placement, back-cover visibility, and a student-centered ad, and event sponsorship, placing CPP in a high-level Los Angeles business environment and creating opportunities for relationship-building.
This visibility supports CPP’s larger economic impact story. As the university generates $1.5 billion in industry activity across the Los Angeles region, spaces like the LA500 help connect CPP with the leaders and partners who can expand that impact.
